The Korean Wave or ʻHallyuʼ is a unique Korean pop-culture phenomenon

Hallyu, which refers to the popularity of Korean entertainment and culture through K-POP and K-Drama in Asia and other parts of the world, is the center of modern cultural trend. Therefore, Hallyu has become a Must-Feel for tourists visiting Korea.


K-Star Road

Featuring the latest Hallyu trend, visitors will be able to discover restaurants and attractions frequented by popular Hallyu stars while walking along the Hallyu K-Star Road.

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SMTOWN at COEX Artium

First opened on January 14, 2015, the SMTOWN is composed of a variety of SM-related content and exhibits, including holographic performances, cafes, theatres and shops. Visit the SMTOWN Studio, a virtual space which offers a glimpse into the creation of music videos, recordings as well as photo shoots.

Visit the SMTOWN Theatre to enjoy a mix of both holographic and live performances on the large-scale Panavision screen. Come see your favourite performers and singers such as EXO, SHINee, Super Junior, f(x) and more!

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K-Beauty

The popularity of K-Pop and K-drama has made the Hallyu beauty industry known, which is having a vital impact on the global beauty market. This has made it an important tourism activity for tourists visiting Korea to experience Korea’s beauty market.

 

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K-Wellness

Participating in activities such as spas, hot springs and Jjimjilbang (Traditional Korean sauna) has long been loved by Koreans and has become a Must-stay course for tourists as well. Also, trips for healing such as temple stays and temple food experiences are becoming popular.

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Seoul Global Culture and Tourism Centre

Another essential location can be found in the heart of Myeongdong, the Seoul Global Culture and Tourism centre. Supplying more than just information, the Seoul global culture and information centre is a multi-language exchange location with seminar rooms, storage facilities, cultural programmes, a performance theatre and free internet access. If you need tourism advice, translation or want lessons in arts, crafts or K-pop culture, the Seoul Global Culture and Information Centre is your first stop.

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