The Korean Wave or ʻHallyuʼ is a unique Korean pop-culture phenomenon

The Korean Wave or ʻHallyuʼ is a unique Korean pop-culture phenomenon and K-Pop music forms a big part of it. In recent years, its popularity has spread quickly throughout Asia as well as other parts of the world. Today, popular Korean bands hold regular sell-out concerts. Experience the electrifying atmosphere of a K-Pop concert for yourself. Check out bands like BTS, EXO and Twice.

K-POP Events


First opened on January 14, 2015, the SMTOWN is composed of a variety of SM-related content and exhibits, including holographic performances, cafes, theatres and shops. Visit the SMTOWN Studio, a virtual space which offers a glimpse into the creation of music videos, recordings as well as photo shoots.

Visit the SMTOWN Theatre to enjoy a mix of both holographic and live performances on the large-scale Panavision screen. Come see your favourite performers and singers such as EXO, SHINee, Super Junior, f(x) and more!

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Hallyu Tours – Myeongdong

Enjoy landmarks seen on TV programs

Tour Myeong-dong, where TV programmes such as the Running Man, Me Too, Flower, Iris, Phantom, Brilliant Legacy and We got Married, were filmed, and home of many Hallyu related sites including:

  • hallyu-tour_5Café DROPTOP
    TV drama series Phantom
  • hallyu-tour_6Converse Custom Studio
    TV reality show We Got Married
  • hallyu-tour_7Sinseon Seolnongtang Restaurant
    TV drama series Brilliant Legacy
  • hallyu-tour_8Lotte Young Plaza shopping Mall
    K-Pop shop of SM and YG Ent.
  • hallyu-tour_9K story
    A Hallyu theme cafe
  • hallyu-tour_10Myon Photo sticker store
    TV reality show We Got Married

Hallyu Experience Programs

Hallyu Tours – Gangnam

Seoul Global Culture and Tourism Centre

Another essential location can be found in the heart of Myeongdong, the Seoul Global Culture and Tourism centre. Supplying more than just information, the Seoul global culture and information centre is a multi-language exchange location with seminar rooms, storage facilities, cultural programmes, a performance theatre and free internet access. If you need tourism advice, translation or want lessons in arts, crafts or K-pop culture, the Seoul Global Culture and Information Centre is your first stop.

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Expect a surprise encounter with
Hallyu Celebrities

Gangnam became one of the world’s hottest places because of Psy’s single back in 2012. Gangnam specifically refer to the commercial area where everything stylish from designer items to unique vintage clothing is sold. It is also a meeting ground for Hallyu stars. The entertainment agencies such as SM of Shinee and Super Junior as well as DSP of KARA are situated in Gangnam along with their regular beauty shops and restaurants.

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