Korea Tourism Organization appoints new director for Australia/New Zealand

KTO Sydney on 24/01/2014 at 10:30 am


Korea Tourism Organization (KTO) Sydney office has welcomed the arrival of the new Director for Australia and New Zealand Mr. Sang-weon Je (Steve) from 15 January, 2014.

Mr. Steve Je has twenty years experience working for Korea Tourism Organization in various departments in KTO Seoul headquarters as well as overseas appointments as Deputy Director of the KTO offices in Chicago and Hong Kong.

Recently Mr. Steve Je was in charge of the ‘Hallyu Korean Wave’ team in KTO headquarters for two years from 2012-2013.

KTO Sydney office also welcomed a new Deputy Director last August with the new Deputy Director Ms. Jade Park now settled into her role in the Sydney office.

The Australian and New Zealand market to Korea has been growing well over the past few years with 123,560 Australians and 29,105 New Zealanders travelling to Korea in 2013.

The growth in interest as a result of the worldwide 2013 PSY Wiki Korea promotion has proved to capture interest from all over the world. There has been a marked rise in interest in K-culture around the world including massive interest in K-Pop, Korean Films & Dramas and Korean Movie stars making their place in the world. This has proven to be a great attraction for many travellers to Korea in recent years.

In his new role as Director for Korea Tourism Organization Australia and New Zealand Mr. Steve Je plans to further develop the strengthening tourism market to Korea from this region. He said ‘I look forward very much to meeting and working with the Australian and New Zealand tourism media and related industry personnel over the next three years during my term here in Sydney.

Dated: 24 January, 2014

Further information: Jennifer Doherty, KTO Sydney office

Email: jenny@knto.org.au PH; ; 02)9252-4147/8

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