The Korean Wave or ʻHallyuʼ is a unique Korean pop-culture phenomenon

The Korean Wave or ʻHallyuʼ is a unique Korean pop-culture phenomenon and K-Pop music forms a big part of it. In recent years, its popularity has spread quickly throughout Asia as well as other parts of the world. Today, popular Korean bands hold regular sell-out concerts. Experience the electrifying atmosphere of a K-Pop concert for yourself. Check out bands like EXO, Girl’s Generation, TVXQ, Big Bang, 2NE1, Infinite, SISTAR, CNBLUE and the Wonder Girls.

K-POP Events

Klive, the Hologram Performance Hall

KLIVE is a venue located on the 9th floor of the Lotte FITIN in Eulgi-ro, Seoul, dedicated to live, holographic K-pop performances. Audiences view three-dimensional images of singers, such as Psy, Bigbang and 2NE1, performing in front of them as if it were a live concert; three-dimensional multimedia displays being well suited to K-pop’s wide variety of audio-visual elements. As well as the holographic performers and music it features a 14.2 channel sound system, a light and laser show, moving walls, fog and other special effects, all with a 270 degree visual reproduction of the performing stage.

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SMTOWN at COEX Artium

First opened on January 14, 2015, the SMTOWN is composed of a variety of SM-related content and exhibits, including holographic performances, cafes, theatres and shops. Visit the SMTOWN Studio, a virtual space which offers a glimpse into the creation of music videos, recordings as well as photo shoots.

Visit the SMTOWN Theatre to enjoy a mix of both holographic and live performances on the large-scale Panavision screen. Come see your favourite performers and singers such as EXO, SHINee, Super Junior, f(x) and more!

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Hallyu Tours – Myeongdong

Enjoy landmarks seen on TV programs

Tour Myeong-dong, where TV programmes such as the Running Man, Me Too, Flower, Iris, Phantom, Brilliant Legacy and We got Married, were filmed, and home of many Hallyu related sites including:

Hallyu Experience Programs

Hallyu Tours – Gangnam

Seoul Global Culture and Tourism Centre

Another essential location can be found in the heart of Myeongdong, the Seoul Global Culture and Tourism centre. Supplying more than just information, the Seoul global culture and information centre is a multi-language exchange location with seminar rooms, storage facilities, cultural programmes, a performance theatre and free internet access. If you need tourism advice, translation or want lessons in arts, crafts or K-pop culture, the Seoul Global Culture and Information Centre is your first stop.

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Expect a surprise encounter with
Hallyu Celebrities

Gangnam became one of the world’s hottest places because of Psy’s single back in 2012. Gangnam specifically refer to the commercial area where everything stylish from designer items to unique vintage clothing is sold. It is also a meeting ground for Hallyu stars. The entertainment agencies such as SM of Shinee and Super Junior as well as DSP of KARA are situated in Gangnam along with their regular beauty shops and restaurants.

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